Education
Learning products that hold attention honestly. Onboarding, curriculum UX and content platforms for curious minds.
Where we focus
- FocusLearner onboarding
- FocusCourse & content platforms
- FocusProgress & motivation UX
- FocusAccessibility in learning
What we do here
Building in education?
Tell us the constraint — regulation, legacy stack, impossible deadline. We have probably met it before.
Start a projectOnboarding checklists without the nag
Checklists can activate users or train them to ignore your UI. Sequencing by value, dismissible design and honest progress — lessons from shipped onboarding work.
Hover states with purpose
Hover is the most abused state in interface design — decoration where it should teach. A taxonomy of hover states that do a job, plus the focus-parity rules.
Anchor navigation on long pages: TOCs that get used
Tables of contents are either the hardest-working furniture on a long page or pure decoration. How we design anchor navigation that earns its pixels.
Fernway College: admissions journeys without the paper cuts
One editorial platform for a school's admissions, alumni and news — with an enrolment journey that saves progress and a CMS the comms team actually runs.

Brightmarsh: onboarding course-takers without the confetti
Onboarding for a short-course platform that trades confetti for momentum: activation up 41% with honest progress mechanics and lifecycle email that pairs.