Steal our homework
The checklists, audits and playbooks we use internally, published because good process should be free. Take them, adapt them, credit optional.
Status updates clients actually read
The one-screen weekly note format that kills the 40-slide deck: shipped, next, blocked, decisions needed — with working demos instead of jargon and metrics in context.
37 ways to run a better project
Checklists, audits & templates
The ninety-minute heuristic review
A scored rubric for marketing pages — clarity, proof, friction, trust — and the ninety-minute format that turns an expert review into a prioritised fix list.
Audit first, test second: heuristic CRO that finds the free wins
Before your next A/B test, walk the funnel as a stranger. Our heuristic CRO audit method: the friction walkthrough, severity scoring, and fixes that don't need stats.
Rebrand rollout: the domino order matters
A rebrand is a logistics operation wearing a brand costume. The domino order — domain, redirects, app stores, email, legal — that decides whether launch week sings.
Running an accessibility audit that leads to fixes
Most accessibility audits produce a PDF and no change. Our format — automated sweeps, manual journeys, a severity taxonomy, and fix-forward roadmaps.