Team

The squad behind the squads

Senior people, pictured honestly — which is to say, as illustrations. (This is a concept studio; the humans are fictional and the portraits are geometric. The standards are real.)

Mara EllisonFounder & Creative Director — Sydney

Started Brassfern in 2014 with a laptop, a grudge against mediocre software, and a very good fern.

June OkaforDesign Director — Sydney

Believes a type scale is a moral position. Runs the Thursday critique with an iron rule: be specific or be quiet.

Tomás ReyesHead of Engineering — Melbourne

Ships performance budgets like love letters. Has never once said "it works on my machine" without irony.

Felix BrandtPrincipal Engineer — London

Writes the boring, load-bearing code that lets everyone else be interesting. Diagrams everything.

Aiko TanakaSenior Product Designer — Wellington

Prototype first, argue later. Keeps a museum of deleted features she is quietly proud of.

Dev KhatriAI Lead — Singapore

Builds evals before features. Thinks the best AI interface is the one you barely notice.

Priya NairHead of Growth — Sydney

Reports in revenue. Allergic to vanity metrics and the phrase "just make it go viral".

Leonie MarshContent Lead — Hobart

Edits like a gardener: prune hard, water daily. Writes the sharpest 404s in the southern hemisphere.

Sam WhitfieldGrowth Strategist — London

Runs experiments with pre-registered kill criteria. Has ended more of his own ideas than anyone else’s.

Ruby CastellanosProducer — Sydney

The reason demos happen on Fridays. Can read a roadmap like a weather map.

Nate SullivanE-commerce Lead — Auckland

Treats checkout friction like a personal insult. Once shaved 400ms off a PDP and framed the waterfall.

Hannah YeoMotion Designer — Singapore

Motion that earns its keep or gets cut. Champion of the 160ms ease-out.