Every project, measured
Case studies with the challenge, the approach and the outcome — including live demos you can touch. Clients are fictional; the craft is real.
Showing 49 of 49 case studies
Arkwright Supply: B2B ordering that respects a tradie's lunch break
A 40,000-SKU industrial supplier moved ordering online — account pricing, CSV bulk orders and search that speaks trade slang. Phone orders fell 48%.
Verdigris Archive: 80,000 botanical plates, searchable in a blink
A botanical museum put 80,000 plates online with fast faceted search, a deep-zoom viewer and public-domain downloads. Search success rose 63%.
Switchyard: teaching a rail-ops board new manners
For a rail-ops platform, the board is the product. We rebuilt Switchyard's kanban with a full keyboard shuttle and warnings that mean it.
Copperplate: a design system people actually read
How we rebuilt a dev-tooling company's design system docs around live tokens, do/don't blocks and honest guidance — and doubled adoption in a quarter.
Tidal Games: a storefront that outlasted launch day
An indie game label needed a store that could survive launch day and still feel hand-made. We built headless commerce and fair, queue-free drops.
The Corrowong Trust: an archive people actually browse
How we rebuilt a regional museum group's 180,000-item digital archive around wandering instead of database forms — and made it funding-proof.
Beacon Health: an AI triage assistant that knows when to stop talking
A primary-care network wanted an AI front door without the risk. We designed an AI triage assistant with red-flag escalation, clinician review and offline evals.
Meridian Climate: making council emissions data impossible to ignore
A scrollytelling climate data explorer that turned council emissions spreadsheets into a story residents actually read — and acted on.
Ledgerline: an accounting firm with opinions, finally visible
A sharp accounting practice had a beige website. We rebuilt the identity and turned forty accountants into a publishing engine with forty-minute weeks.
Quillon Games — a community platform for a two-studio indie label
A two-studio indie label trades a scattered Discord for a community hub: patch notes that rank, roadmap voting, and a moderated fan-creation gallery.
Hearthbrew: the subscription club that retained like a magazine
A specialty coffee roaster's subscription club rebuilt around skip-when-you're-ahead honesty and packaging-as-content. How churn fell without a single retention trick.
Trailswell: habit tracking without the guilt trip
Habit apps run on guilt. Trailswell wanted the opposite: a tracker that celebrates calmly, treats lapses honestly, and survives week three.
Brumby Air: booking a Cessna seat like ordering coffee
A booking engine for a 14-route outback airline: weight-limit honesty, calendars that admit empty days, fare comparison, and pages that survive rural connections.
Larklight: a SaaS marketing site that doubled demo bookings
A field-service SaaS rewrote its positioning, rebuilt its pricing page around honesty, and doubled demo bookings without spending a dollar more on ads.
Fernway College: admissions journeys without the paper cuts
One editorial platform for a school's admissions, alumni and news — with an enrolment journey that saves progress and a CMS the comms team actually runs.
Summit & Still: booking UX for a yoga studio group with a calm nervous system
Five studios, one timetable, zero countdown timers. Rebuilding Summit & Still's booking around teacher loyalty, ethical intro offers and empathetic emails.
A brand system that grows itself
How Brassfern rebuilt Hearthbrew Coffee's identity around a generative botanical system — and handed the internal team a tool instead of a PDF.
Ironbark: retiring the order-desk fax ritual
How we replaced a wholesale roaster's phone-and-fax order desk with a self-serve portal: per-account price lists, honest cut-offs, and one-tap reorders.
Harvest Loop: logistics dashboards for a food-rescue charity
A driver app and donor dashboard for a food-rescue charity — built for cracked Android phones, volunteer patience and funders who reply with 'prove it'.
Marlowe Hotels: winning back the direct booking
A boutique coastal hotel group was paying OTAs a quiet tax on three-quarters of its bookings. We rebuilt the site and booking flow — and the share flipped.
Kowa Health — unifying nine clinics onto one patient platform
Nine NZ primary-care clinics, five booking systems and a phone-heavy queue, unified into one patient portal co-designed with the receptionists who run it.
Willow & Wren: the bookshop site that reads like a bookseller
An independent Tasmanian bookshop went online without going generic: shelf-talkers as a content model, honest stock states and a newsletter that outsells the algorithm.
Prairie Mutual: claims that take six minutes, not six phone calls
A regional insurer replaced a fourteen-page claims PDF with a six-minute guided flow — and 'where is my claim?' calls fell by more than a third.
Glasshouse: a seat map people stopped dreading
A 384-seat theatre's box office was where sales went to die. We rebuilt it around an honest seat map, truthful timers and keyboard-first booking.
Osprey Outdoor: the pack configurator that cut support tickets
How a WebGL pack configurator with a hard 3D performance budget and a full 2D fallback cut sizing tickets and returns for an outdoor gear brand.
Copperline Mutual: a community bank that sounds human
How a voice overhaul and an accessibility-first platform rebuild helped a fictional mutual bank turn plain language into its sharpest competitive edge.
Quill Legal: a document platform lawyers actually enjoy
A legal-tech SaaS had a brilliant document-automation engine trapped in a 2016 UI. We redesigned the product end-to-end and shipped its design system, Precedent.
Tallow & Co.: a 1987 butcher becomes a modern providore
A heritage Adelaide butcher went online without losing the counter-chat. How we built pre-order flows, seasonal boxes and a brand refresh the regulars didn't notice.
Harbourlight: a donation flow that respects the giver
A coastal housing charity's donation flow rebuilt around honesty — plain fees, fair recurring asks, and receipts that read like a human wrote them.
Wattle & Daub: a dining room website that fills tables
How we rebuilt a Surry Hills restaurant's website around reservations that actually convert — cutting no-shows 38% and doubling midweek covers.
Pylon Care: an AI support assistant that knows its limits
Pylon Health's support queue drowned in the same five questions. We shipped an AI assistant with citations, red lines and a kill switch — evals first.
Quarry & Compass: real-estate search that respects the dreamers
A property platform rebuilt around how people actually browse: dream scrolling, school-catchment rituals, honest listings, and maps that fly on regional 4G.
Keepsake: pressing letters into pixels
A letterpress stationery configurator built from layered SVG: live paper, ink and edge-paint previews, transparent pricing per option, and a shareable design link.
Kite & Anchor: insurance onboarding people actually finish
A boutique insurtech's quote flow was losing four in five visitors. Progressive disclosure, honest defaults and plain-English policy summaries fixed the finish line.
Pinch & Sprig — a bakery group that sells out by 10am, online first
Three Sydney bakeries, one-tap pre-orders with honest cut-offs, a wholesale portal that kills the 5am phone call — and menus that are pages, not PDFs.
Fern & Forage: same-day flower delivery without the panic
A florist's website where the hardest UX problem is honesty — cutoffs, postcodes and seasonal stock — turned into the brand's warmest asset.
Northwind Ledger: rebuilding the dashboard accountants actually open
How we rebuilt Northwind Ledger's dashboard around a 40-second morning ritual — sparklines over charts, cash anxiety first, and a hard performance budget.
Brightmarsh: onboarding course-takers without the confetti
Onboarding for a short-course platform that trades confetti for momentum: activation up 41% with honest progress mechanics and lifecycle email that pairs.
Saltbush Collective: a marketplace for food with a postcode
A two-sided marketplace connecting regenerative farms to city buyers. We built producer storefronts, seasonal availability and a checkout tuned for mixed baskets.
Brightline Solar: from PDF quote form to 40-second estimate
How we replaced a solar installer's PDF quote form with a 40-second estimate engine — lifting qualified leads 71% and cutting cost per lead by a third.
Sundial Travel: slow travel, planned properly
How we rebuilt a slow-travel planner's booking flow around honest pricing and itinerary craft — and why moodboards beat search boxes for dreaming customers.
Arlo & Sons: a tradies marketplace that earned trust slowly
How we rebuilt a two-sided trades marketplace around verified work: comparable quotes, review integrity, trade-side dashboards and onboarding that favours patience.
Easement Legal: a law firm site without the mahogany
A community legal centre replaced mahogany-and-gavel clichés with a plain-language service finder, honest fee tables and interpreter-first design.
Fernleigh Wines: a cool-climate label learns to sell online
From template storefront to editorial DTC channel: how we rebuilt Fernleigh Wines' online shop around storytelling, flexible subscriptions and cellar-door warmth.
Holloway Records: an independent label site that sells records, not ads
An independent label site built music-first: artist pages, an audio player that never interrupts, vinyl drops and a membership that pays the rent.
Signal & Noise: a podcast network site built around listening
Nine shows, one persistent player and transcripts that do real SEO work — how we built a podcast network's home on the web it actually owns.
GLADE: skincare e-commerce with nothing to hide
A skincare brand led with evidence instead of glow-washed photography. How ingredient transparency UX and honest PDPs changed what loyalty looks like.
Pylon Health: telehealth that treats anxiety as a UX problem
How Brassfern rebuilt Pylon Health's telehealth booking flow around patient anxiety — plain-language triage, an honest waiting room, and dropouts that heal.
Coriander Collective: six restaurants, one platform, zero beige
A restaurant group's six venues got one platform and six personalities: token-driven theming, unified reservations and gift cards that grew revenue 5x.