Brand & identity
Brands with a pulse, built to flex across every surface.
The short version
Strategy first, then a visual and verbal system that survives contact with the real world — from a favicon to a freeway billboard. We name, design, write and systematise identities that engineering teams can actually ship.
Deliverables
- ItemBrand strategy & positioning
- ItemNaming & verbal identity
- ItemLogo systems & art direction
- ItemMotion principles & kinetic identity
- ItemDesign tokens & component-ready brand kits
- ItemBrand guidelines people actually read
How a brand & identity engagement runs
Listen
Stakeholder interviews, audience research, competitive teardown. We find the one true thing worth amplifying.
Define
Positioning, personality and voice — written down in plain language, tested against real scenarios.
Design
Identity systems explored in context: the product UI, the pitch deck, the packaging — never just a logo sheet.
Systemise
Tokens, templates, motion specs and a living guideline site, so the brand stays sharp after we leave.
How long does a rebrand take?
A focused identity sprint runs 6–8 weeks. Full rebrands with naming, rollout assets and a design-system handoff typically run 12–16 weeks.
Do you hand over source files?
Everything. Figma libraries, token JSON, type licences guidance, motion prototypes — organised so your team can run without us.
Can you work with our in-house team?
That is our favourite shape. We often co-design with internal designers and hand over a system they own outright.
Copperplate: a design system people actually read
How we rebuilt a dev-tooling company's design system docs around live tokens, do/don't blocks and honest guidance — and doubled adoption in a quarter.
Ledgerline: an accounting firm with opinions, finally visible
A sharp accounting practice had a beige website. We rebuilt the identity and turned forty accountants into a publishing engine with forty-minute weeks.
Quillon Games — a community platform for a two-studio indie label
A two-studio indie label trades a scattered Discord for a community hub: patch notes that rank, roadmap voting, and a moderated fan-creation gallery.