Non-profit
Small budgets, real stakes. Donation flows, campaign sites and storytelling that treats every dollar like it matters — because it does.
Where we focus
- FocusDonation UX
- FocusCampaign microsites
- FocusImpact storytelling
- FocusVolunteer platforms
What we do here
Building in non-profit?
Tell us the constraint — regulation, legacy stack, impossible deadline. We have probably met it before.
Start a projectInternal linking is architecture, not an afterthought
Internal linking is information architecture, not a plug-in. Hub-and-spoke models, anchor-text discipline, related-content automation, and measuring crawl paths.
Content pruning: the unglamorous SEO lever
Dead-weight URLs drag the whole site down. How we audit, decide merge-redirect-delete, protect traffic through the change, and monitor the next 90 days.
Testing brand voice on people, not vibes
Vibes aren't evidence. Test brand voice on real people with comprehension checks, cloze deletion and the 'could a competitor say this' filter.
Harvest Loop: logistics dashboards for a food-rescue charity
A driver app and donor dashboard for a food-rescue charity — built for cracked Android phones, volunteer patience and funders who reply with 'prove it'.
Harbourlight: a donation flow that respects the giver
A coastal housing charity's donation flow rebuilt around honesty — plain fees, fair recurring asks, and receipts that read like a human wrote them.
Easement Legal: a law firm site without the mahogany
A community legal centre replaced mahogany-and-gavel clichés with a plain-language service finder, honest fee tables and interpreter-first design.