E-commerce
Storefronts, PDPs, subscriptions and the sacred art of the frictionless checkout.
Checkout friction: where conversions actually die and how to find out
Checkout abandonment is diagnosed with funnels, error logs and session data — not vibes. Where conversions actually die, how to measure each death, and what to fix first.
Size and fit UX: the returns you can design away
Fit is apparel's most expensive doubt. Comparison sizing, fit feedback loops, measurement photography, and the metrics that prove a size tool actually reduces returns.
Headless commerce: the honest trade-offs
When headless earns its complexity: team topology, total cost of ownership, performance ceilings, and the scenarios where a tuned theme wins. A decision scorecard.
Wishlists and save-for-later: intent capture that respects the moment
A wishlist is a promise to pay attention twice. How to design anonymous saves, merge-on-login, price-drop alerts and pruning without becoming spam.
Returns are a retention channel in disguise
Stop cost-centre thinking on returns. Cohort economics, the post-return lifecycle, save-rate measurement and the budget line returns deserve.
Bundles and kits: designing the build-your-own moment
The bundle builder as interface design: shelf metaphors, fill visuals, flat pricing, coupled inventory — and when a kit makes the product disappear.
Headless commerce: when it's worth it and when it's theatre
Headless earns its complexity only in specific conditions. A decision framework: team requirements, real TCO, and the architecture sweet spots for mid-market brands.
Click-and-collect without the car-park chaos
BOPIS is a promise your website makes about a physical place. Store-level stock honesty, honest handoff windows, SMS that stands alone, and the expired-order state.
Scarcity and urgency, without lying about stock
When 'low stock' messaging is service and when it's manipulation — inventory-synced badges, countdown-timer ethics, and urgency copy that survives an ACCC sniff test.
Search on storefronts: the shopper's shortcut
Storefront search is where high-intent shoppers confess what they want. Instant results, synonym curation, zero-results recovery and honest measurement.
Multi-currency storefronts without the exchange-rate lies
Display currency vs settlement currency, duties honesty at checkout, geo-prompts with consent, and the switcher that quietly inflates rates — done properly.
Bundles and kits: merchandising beyond the single SKU
Bundles and kits done properly: curated vs build-your-own, pricing psychology, inventory implications, PDP architecture, and subscription bundle design.