Tag
#decision-making
2 pieces filed under “decision-making”.
Growth · 24 Feb 2026 · 11 min
Attribution is 90% noise: making decisions anyway
Last-click lies, multi-touch dreams, and what actually works for teams without a data science department: a decision framework for acting on noisy attribution.
attributionanalyticsdecision-making
Product · 19 Jan 2026 · 11 minPrioritisation frameworks after RICE stops working
RICE works until the spreadsheet becomes the decision. What comes next: strategy filters, evidence maps, learning-first sequencing, meetings that decide.
prioritisationproduct strategyroadmaps