Tag
#marketing effectiveness
2 pieces filed under “marketing effectiveness”.
Growth · 4 Aug 2026 · 9 min
Make them search your name: growing branded search demand
Branded search is the closest thing marketing has to a census of memory. Here's how to grow it deliberately — and measure it without flattering yourself.
branded searchbrand awarenessdemand generation
Growth · 2 July 2026 · 10 minShare of search: a brand metric a CFO will accept
Brand health is usually measured with slow, soft surveys. Share of search turns branded query volume into a leading indicator finance teams actually trust.
brand measurementshare of searchanalytics