#technical SEO
6 pieces filed under “technical SEO”.
Migrating a site without burning its rankings
Domain changes, CMS switches and relaunches are risk decisions, not just checklists. How to forecast the dip, set expectations and know when to roll back.
The technical SEO checklist we run on every build
Our pre-launch technical SEO sweep: crawlability, canonicals, structured data, sitemaps, pagination, JS rendering traps and Core Web Vitals — copy-paste ready.
International SEO without tears: hreflang, ccTLDs and content reuse
Going international without tanking search: ccTLD vs subfolder trade-offs, hreflang that doesn't break, translations that respect local intent, staged validation.
Site migrations that don't tank organic traffic
The migration runbook we run before every relaunch: redirect mapping at scale, staging audits, launch-day checks, rollback triggers and the 30-day watch.
The technical SEO checklist we run before every launch
Our pre-launch SEO checklist became code: crawl assertions in CI, header diffs, structured-data audits — plus the judgement checks that never automate.
Schema markup that actually moves the needle
Structured data, done pragmatically: which schema types still earn rich results, how to keep JSON-LD honest, and the default set we ship on every build.