Retail & e-commerce
Storefronts that respect the scroll. Merchandising, speed and checkout flows tuned like a race engine.
Where we focus
- FocusHeadless storefronts
- FocusConversion research
- FocusSubscriptions & loyalty
- FocusSite speed as revenue
What we do here
Building in retail & e-commerce?
Tell us the constraint — regulation, legacy stack, impossible deadline. We have probably met it before.
Start a projectThe checkout friction audit: 40 checks, one afternoon
Checkout is where e-commerce revenue quietly bleeds out. The forty-check audit we run before any redesign: field math, wallets, error recovery, trust.
Checkout friction: where conversions actually die and how to find out
Checkout abandonment is diagnosed with funnels, error logs and session data — not vibes. Where conversions actually die, how to measure each death, and what to fix first.
Digital merchandising: shelves, not search results
Collection pages are shelving decisions wearing a UI. Sequencing strategy, badges with meaning, photography rhythm, facets that match mental models.
Arkwright Supply: B2B ordering that respects a tradie's lunch break
A 40,000-SKU industrial supplier moved ordering online — account pricing, CSV bulk orders and search that speaks trade slang. Phone orders fell 48%.
Tidal Games: a storefront that outlasted launch day
An indie game label needed a store that could survive launch day and still feel hand-made. We built headless commerce and fair, queue-free drops.
Hearthbrew: the subscription club that retained like a magazine
A specialty coffee roaster's subscription club rebuilt around skip-when-you're-ahead honesty and packaging-as-content. How churn fell without a single retention trick.