Tag
#brand refresh
3 pieces filed under “brand refresh”.
Brand · 6 Nov 2025 · 11 min
Rebrands that worked (and the ones that were just new paint)
An anatomy of rebrands that actually changed the business — knowing when to rebrand, how to sequence the rollout, and how to tell transformation from paint.
rebrand strategybrand refreshcase studies
Brand · 8 Apr 2025 · 11 minRefresh or rebrand? A decision tree for tired identities
Is it the logo or the product? Diagnostics that route a tired identity to refresh, evolution or full rebrand — with the cost and risk curves for each path.
rebrandbrand refreshbrand strategy
Case studyLedgerline: an accounting firm with opinions, finally visible
A sharp accounting practice had a beige website. We rebuilt the identity and turned forty accountants into a publishing engine with forty-minute weeks.