Tag
#brand audit
3 pieces filed under “brand audit”.
Brand · 28 May 2026 · 10 min
Brand is the small moments: gestures worth systemising
Your brand lives in invoice footers, app icons and 404 pages more than in any campaign. A gesture audit method, what to polish, and the upkeep cost of whimsy.
brand touchpointsmicrocopybrand audit
Brand · 21 July 2025 · 11 minThe 90-minute brand audit: our scoring sheet, free to steal
A structured 90-minute brand audit any team can run this afternoon — consistency sweep, voice sampling, asset inventory — with our actual scoring sheet.
brand auditbrand strategydiscovery
Brand · 8 Apr 2025 · 11 minRefresh or rebrand? A decision tree for tired identities
Is it the logo or the product? Diagnostics that route a tired identity to refresh, evolution or full rebrand — with the cost and risk curves for each path.
rebrandbrand refreshbrand strategy