#brand voice
14 pieces filed under “brand voice”.
Editorial copilots that don't flatten the voice
Editorial copilots should sharpen a voice, not flatten it: drafting vs polishing modes, house-style injection, fact hygiene and honest review flows.
Testing brand voice on people, not vibes
Vibes aren't evidence. Test brand voice on real people with comprehension checks, cloze deletion and the 'could a competitor say this' filter.
Employer brand: write the job ad your team would share
Employer brand isn't a perks page — it's the gap between the hiring story and the studio floor. Write job ads your own team would forward, with receipts.
Brand is the small moments: gestures worth systemising
Your brand lives in invoice footers, app icons and 404 pages more than in any campaign. A gesture audit method, what to polish, and the upkeep cost of whimsy.
Employer brand: your careers page is a brand page
Your careers page is the most-read brand page nobody designed. Photography policy, salary transparency, voice parity, and the metrics that prove it works.
404 pages with personality (that still get people home)
A 404 has three jobs: orient, recover, charm — in that order. The anatomy of an error page that rescues sessions, and how to measure whether yours works.
Brand voice in the bad moments: errors, churn and apologies
Brands break character exactly when character matters. Voice principles for error states, downtime, price rises, cancellations and apologies that aren't theatre.
Brand voice that survives the handover: writing guidelines people use
Most voice guidelines die at handover to a busy marketing team. The fix: decide who's protecting the voice, write for the rushed reader, and test in 15 minutes.
AI and brand voice: keeping the robot on-script
Models drift toward LinkedIn-speak. How we write voice specs machines can follow — exemplars, register maps, persona rules — and test them with real readers.
When the founder IS the brand (and when to stop)
Founder-led brands convert brilliantly and scale terribly. How to harvest founder voice into systems, manage the handover, and spot personality gone toxic.
Voice charts: making tone teachable
Adjective lists don't teach tone; charts do. How we build voice guidelines that survive handover: axis sliders, rewrite tables, error-state voice and real-copy audits.
The 90-minute brand audit: our scoring sheet, free to steal
A structured 90-minute brand audit any team can run this afternoon — consistency sweep, voice sampling, asset inventory — with our actual scoring sheet.
Keeping AI output on-brand: voice guardrails that hold
Brand voice survives generation only if it's engineered: voice charts as prompts, example banks, style evals, review lanes, and a graceful drift fallback.
Copperline Mutual: a community bank that sounds human
How a voice overhaul and an accessibility-first platform rebuild helped a fictional mutual bank turn plain language into its sharpest competitive edge.