#tone of voice
6 pieces filed under “tone of voice”.
Testing brand voice on people, not vibes
Vibes aren't evidence. Test brand voice on real people with comprehension checks, cloze deletion and the 'could a competitor say this' filter.
Brand voice in the bad moments: errors, churn and apologies
Brands break character exactly when character matters. Voice principles for error states, downtime, price rises, cancellations and apologies that aren't theatre.
Brand voice that survives the handover: writing guidelines people use
Most voice guidelines die at handover to a busy marketing team. The fix: decide who's protecting the voice, write for the rushed reader, and test in 15 minutes.
AI and brand voice: keeping the robot on-script
Models drift toward LinkedIn-speak. How we write voice specs machines can follow — exemplars, register maps, persona rules — and test them with real readers.
Voice charts: making tone teachable
Adjective lists don't teach tone; charts do. How we build voice guidelines that survive handover: axis sliders, rewrite tables, error-state voice and real-copy audits.
Keeping AI output on-brand: voice guardrails that hold
Brand voice survives generation only if it's engineered: voice charts as prompts, example banks, style evals, review lanes, and a graceful drift fallback.