#content design
11 pieces filed under “content design”.
How long should the answer be? Right-sizing LLM output
Answer length is a product decision, not a model default. Per-surface budgets, summary-detail layering, and evals that treat 'too long' as a failure.
Editorial copilots that don't flatten the voice
Editorial copilots should sharpen a voice, not flatten it: drafting vs polishing modes, house-style injection, fact hygiene and honest review flows.
Disclosure patterns: telling users when a machine is speaking
AI disclosure that survives legal review and user testing: label placement, export watermarking, model transparency, and wording that informs, not alarms.
Shipping 'sometimes wrong': communicating AI features
Launch copy for features that are sometimes wrong: setting accuracy expectations, changelog phrasing, support macros, and the trust maths of underpromising deliberately.
When the model is wrong: designing failure states for AI features
AI failure is a design state, not an exception. Wrong-answer UX, graceful degradation tiers, feedback that improves the system, and copy that keeps trust intact.
About pages that actually convince
Your About page is where buyers go to decide if they trust you. The story structure, proof layers and honesty rules that turn biography wallpaper into conviction.
Related-content modules that readers actually use
Most 'related articles' modules are decoration. Here's how we design, rank and measure recommendation modules that readers genuinely click — and when to delete them.
How to design case study pages that win work
A case study page is a sales conversation in disguise. The anatomy we use: narrative arc, proof placement, honest metrics, and a CTA that never begs.
Willow & Wren: the bookshop site that reads like a bookseller
An independent Tasmanian bookshop went online without going generic: shelf-talkers as a content model, honest stock states and a newsletter that outsells the algorithm.
Case studyCopperline Mutual: a community bank that sounds human
How a voice overhaul and an accessibility-first platform rebuild helped a fictional mutual bank turn plain language into its sharpest competitive edge.
Case studyFern & Forage: same-day flower delivery without the panic
A florist's website where the hardest UX problem is honesty — cutoffs, postcodes and seasonal stock — turned into the brand's warmest asset.