Tag
#discovery
2 pieces filed under “discovery”.
Brand · 21 July 2025 · 11 min
The 90-minute brand audit: our scoring sheet, free to steal
A structured 90-minute brand audit any team can run this afternoon — consistency sweep, voice sampling, asset inventory — with our actual scoring sheet.
brand auditbrand strategydiscovery
Product · 11 Mar 2025 · 9 minJobs-to-be-done interviews: our exact script
Most customer interviews collect feature requests in research costumes. Our JTBD format: the timeline technique, hiring-and-firing language, and red flags.
user researchjobs to be doneproduct strategy