Tag
#jobs to be done
2 pieces filed under “jobs to be done”.
Product · 9 Sept 2025 · 9 min
Jobs-to-be-done interviews that surface what users won't say
Beyond the JTBD script: interviewing for what customers can't or won't tell you, synthesising transcripts into forces, turning jobs into ranked bets.
user researchjobs to be doneproduct strategy
Product · 11 Mar 2025 · 9 minJobs-to-be-done interviews: our exact script
Most customer interviews collect feature requests in research costumes. Our JTBD format: the timeline technique, hiring-and-firing language, and red flags.
user researchjobs to be doneproduct strategy