#brand systems
5 pieces filed under “brand systems”.
Seasonal theming without pretending it's a rebrand
How to theme a site for a season or campaign with token overrides, not panic: scoped palettes, motion swaps, expiries, and where festive becomes confusing.
One system, many sites: multi-property brand design
Running several web properties off one brand system without blurring them: shared tokens, house vs. property layers, cross-site navigation and honest governance.
Co-branding without the mush
Partnership branding without the logo soup: hierarchy rules, lockup maths, shared-palette strategy, and the pre-nup questions that prevent ugly co-brands.
Mascot systems: when the character earns its keep
Most mascots are clip-art wallpaper. Here's how to tell if a character will earn its keep — and the construction, expression, motion and usage rules that keep it sharp.
The motion layer of brand identity
Easing is a signature, transitions are grammar. Building a kinetic identity system, exporting it as motion tokens engineers use, surviving prefers-reduced-motion.