#conversion design
8 pieces filed under “conversion design”.
Social proof design without the cringe
Logo soup and 'trusted by 10,000 teams' burn the credibility they mean to build. Proof that persuades is specific, placed next to the claim, and defensible.
Comparison pages that convert without lying
Vs pages and plan matrices sit on your highest-intent traffic. Fair-dealing rules, honest asymmetry, and the anatomy of a comparison row people actually read.
Lead capture without the popup
Replacing exit-intent popups with respectful capture: read-progress offers, content-linked CTAs, end-of-article consoles — and how to know trust survived.
Pricing pages that convert quietly
A pricing page is a sales conversation at maximum scepticism. How anchoring, plan naming, honest toggles and well-placed proof sell without shouting.
Trust marks without the clipart
Certification badges and partner logos are the least trusted pixels on B2B sites. Typographic credentials, provenance links, and when badges erode trust.
Urgency UI that stays honest
Countdown timers and scarcity patterns convert — and corrode. When urgency is real, how to design it to inform not panic, plus honest alternatives that work.
The anatomy of a landing page that converts
Promise hierarchy, proof placement, objection handling and CTA economics — a section-by-section teardown of landing pages that convert, with a fictional before-and-after.
Brightline Solar: from PDF quote form to 40-second estimate
How we replaced a solar installer's PDF quote form with a 40-second estimate engine — lifting qualified leads 71% and cutting cost per lead by a third.