#case study
17 pieces filed under “case study”.
Naming a company: our process from blank page to trademark
One naming engagement, told end to end: the brief that framed it, the 340 candidates, the screening gauntlet, and how 'Meridian' survived to become the name.
Arkwright Supply: B2B ordering that respects a tradie's lunch break
A 40,000-SKU industrial supplier moved ordering online — account pricing, CSV bulk orders and search that speaks trade slang. Phone orders fell 48%.
Case studyMeridian Climate: making council emissions data impossible to ignore
A scrollytelling climate data explorer that turned council emissions spreadsheets into a story residents actually read — and acted on.
Case studyQuillon Games — a community platform for a two-studio indie label
A two-studio indie label trades a scattered Discord for a community hub: patch notes that rank, roadmap voting, and a moderated fan-creation gallery.
Case studyLarklight: a SaaS marketing site that doubled demo bookings
A field-service SaaS rewrote its positioning, rebuilt its pricing page around honesty, and doubled demo bookings without spending a dollar more on ads.
Case studyFernway College: admissions journeys without the paper cuts
One editorial platform for a school's admissions, alumni and news — with an enrolment journey that saves progress and a CMS the comms team actually runs.
Case studyHarvest Loop: logistics dashboards for a food-rescue charity
A driver app and donor dashboard for a food-rescue charity — built for cracked Android phones, volunteer patience and funders who reply with 'prove it'.
Case studyKowa Health — unifying nine clinics onto one patient platform
Nine NZ primary-care clinics, five booking systems and a phone-heavy queue, unified into one patient portal co-designed with the receptionists who run it.
Case studyHarbourlight: a donation flow that respects the giver
A coastal housing charity's donation flow rebuilt around honesty — plain fees, fair recurring asks, and receipts that read like a human wrote them.
Case studyWattle & Daub: a dining room website that fills tables
How we rebuilt a Surry Hills restaurant's website around reservations that actually convert — cutting no-shows 38% and doubling midweek covers.
Case studyQuarry & Compass: real-estate search that respects the dreamers
A property platform rebuilt around how people actually browse: dream scrolling, school-catchment rituals, honest listings, and maps that fly on regional 4G.
Case studyPinch & Sprig — a bakery group that sells out by 10am, online first
Three Sydney bakeries, one-tap pre-orders with honest cut-offs, a wholesale portal that kills the 5am phone call — and menus that are pages, not PDFs.
Case studyBrightmarsh: onboarding course-takers without the confetti
Onboarding for a short-course platform that trades confetti for momentum: activation up 41% with honest progress mechanics and lifecycle email that pairs.
Case studyBrightline Solar: from PDF quote form to 40-second estimate
How we replaced a solar installer's PDF quote form with a 40-second estimate engine — lifting qualified leads 71% and cutting cost per lead by a third.
Case studyEasement Legal: a law firm site without the mahogany
A community legal centre replaced mahogany-and-gavel clichés with a plain-language service finder, honest fee tables and interpreter-first design.
Case studyHolloway Records: an independent label site that sells records, not ads
An independent label site built music-first: artist pages, an audio player that never interrupts, vinyl drops and a membership that pays the rent.
Case studyCoriander Collective: six restaurants, one platform, zero beige
A restaurant group's six venues got one platform and six personalities: token-driven theming, unified reservations and gift cards that grew revenue 5x.