#data visualisation
6 pieces filed under “data visualisation”.
The annual report as a web moment
The annual report is the year's biggest brand surface, usually wasted as a PDF. Structure the story, keep the data honest, ship it as a web moment.
Data visualisation on marketing pages, honestly
Charts on marketing pages answer to different rules than dashboards. Honest axes, motion in service of comprehension, and the table that saves your accessibility audit.
Dashboard design: twelve lessons from twelve dashboards
Twelve hard-won dashboard design lessons from a dozen B2B products: hierarchy of attention, progressive disclosure, benchmark context, and when to kill a chart.
Dashboard design: answer first, chart second
Most dashboards are chart galleries that answer nothing. The question-first method: decision inventories, alert thresholds, and the five-element view that wins.
Meridian Climate: making council emissions data impossible to ignore
A scrollytelling climate data explorer that turned council emissions spreadsheets into a story residents actually read — and acted on.
Case studyNorthwind Ledger: rebuilding the dashboard accountants actually open
How we rebuilt Northwind Ledger's dashboard around a 40-second morning ritual — sparklines over charts, cash anxiety first, and a hard performance budget.