#ecommerce
17 pieces filed under “ecommerce”.
Pre-orders are a trust exercise, not a checkout variant
Pre-orders and crowdfund launches fail on expectation design, not payment plumbing. Charge timing, delay scripts and the trust ledger that carries a launch.
Taxonomy is the store: e-commerce navigation done properly
E-commerce taxonomy done properly: category trees that match how customers think, mega-menu rules, facets vs filters, and search as a navigational layer.
PDP design: the page that pays for everything
Product detail page anatomy for conversion: image sequence logic, buy-box hierarchy, review integration, delivery honesty, and mobile-thumb ergonomics that matter.
Auth for content and commerce: passkeys, magic links, and the recovery flow
Passkeys, magic links, or passwords with rules? How we choose auth for content and commerce sites — and the account-recovery flows everyone forgets to design.
Address autocomplete that earns its keep
Address capture is where checkout helps or hectors: lookup with a manual escape, international format chaos, correction over scolding, and a plan for API failure.
B2B wholesale portals: design for the reorder
Wholesale buyers are professionals doing a job. Quick-order tables, SKU paste, standing orders, net terms and account hierarchies — built for the reorder.
The order-tracking page is an owned channel
The most-visited page in your store is one you probably didn't design. Status timelines, honest exceptions, delivery-day ritual, and where merchandising must stop.
Size and fit UX: the returns you can design away
Fit is apparel's most expensive doubt. Comparison sizing, fit feedback loops, measurement photography, and the metrics that prove a size tool actually reduces returns.
Headless commerce: the honest trade-offs
When headless earns its complexity: team topology, total cost of ownership, performance ceilings, and the scenarios where a tuned theme wins. A decision scorecard.
Bundles and kits: designing the build-your-own moment
The bundle builder as interface design: shelf metaphors, fill visuals, flat pricing, coupled inventory — and when a kit makes the product disappear.
Headless commerce: when it's worth it and when it's theatre
Headless earns its complexity only in specific conditions. A decision framework: team requirements, real TCO, and the architecture sweet spots for mid-market brands.
Bundles and kits: merchandising beyond the single SKU
Bundles and kits done properly: curated vs build-your-own, pricing psychology, inventory implications, PDP architecture, and subscription bundle design.
Honest inventory: stock states without the fake-scarcity slime
Stock states designed honestly: real low-stock signals, backorders with dates, preorders without traps, and inventory messaging that builds trust.
Marketplace or your own storefront? The honest scorecard
A weighted scorecard for the marketplace-vs-storefront decision: margin, data, brand surface, discovery, ops load — and the hybrid plays that follow.
Product photography that actually sells
Product photography that sells: shot lists per category, a consistent lighting language, scale cues that cut returns, video's real ROI, and the shoot brief.
Marketplace or your own store? Run the real numbers
Marketplace or your own store? The fee maths, brand equity and data trade-offs, the hybrid plays that work, and the honest case for staying put.
Fern & Forage: same-day flower delivery without the panic
A florist's website where the hardest UX problem is honesty — cutoffs, postcodes and seasonal stock — turned into the brand's warmest asset.