#merchandising
7 pieces filed under “merchandising”.
Site search: the highest-intent feature most stores neglect
On-site search users convert at multiples of browsers, yet most stores never open their search logs. The analytics loop, merchandising rules and KPIs that fix it.
Bundles and kits: designing the build-your-own moment
The bundle builder as interface design: shelf metaphors, fill visuals, flat pricing, coupled inventory — and when a kit makes the product disappear.
Search on storefronts: the shopper's shortcut
Storefront search is where high-intent shoppers confess what they want. Instant results, synonym curation, zero-results recovery and honest measurement.
Bundles and kits: merchandising beyond the single SKU
Bundles and kits done properly: curated vs build-your-own, pricing psychology, inventory implications, PDP architecture, and subscription bundle design.
Cart cross-sells that don't read as desperation
Cross-sells pay when they answer one complementary question and shut up. Placement ranked by distraction cost, price-band logic, and measuring incrementality.
Honest inventory: stock states without the fake-scarcity slime
Stock states designed honestly: real low-stock signals, backorders with dates, preorders without traps, and inventory messaging that builds trust.
Digital merchandising: shelves, not search results
Collection pages are shelving decisions wearing a UI. Sequencing strategy, badges with meaning, photography rhythm, facets that match mental models.