Tag
#empty states
4 pieces filed under “empty states”.
AI · 4 Aug 2026 · 11 min
Onboarding for AI features: sell the p50, not the demo
AI onboarding fails when it promises the demo's best-case output. Design first-run flows around median performance — calibrated examples, honest scope, progressive trust.
AIonboardingexpectation setting
Product · 17 Sept 2025 · 9 minEmpty states are onboarding: designing the blank dashboard
The blank dashboard is the highest-leverage screen in a SaaS product: three empty-state archetypes, sample-data patterns that teach, and measuring the lift.
empty statesdashboardsonboarding
Product · 24 June 2025 · 8 minTemplate galleries: the shortcut to the aha moment
Starter templates are onboarding's best shortcut — if they're categorised by job not industry, previewed live, pruned ruthlessly and measured to activation, not clicks.
templatesonboardingactivation
Product · 8 Oct 2024 · 8 minEmpty states are product marketing
First-run, cleared, error and no-results states teach or lose people. Copy frameworks, illustration restraint, and measuring empty states as funnel steps.
empty statesUX writingonboarding