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#go-live

1 piece filed under “go-live”.

Playbooks · 20 Jan 2026 · 11 min

The launch-day QA checklist we run on every site

Launch week is preparation; launch morning is verification. Our day-of QA sweep: redirects, 404s, OG tags, forms, analytics parity, and the 72-hour war room.

website launchQA checklistlaunch runbook