Tag

#launch runbook

2 pieces filed under “launch runbook”.

Playbooks · 20 Jan 2026 · 11 min

The launch-day QA checklist we run on every site

Launch week is preparation; launch morning is verification. Our day-of QA sweep: redirects, 404s, OG tags, forms, analytics parity, and the 72-hour war room.

website launchQA checklistlaunch runbook

Playbooks · 2 Sept 2024 · 10 min

Launch week: the checklist we run for every site

Go-live is a week, not an afternoon. The runbook we run for every launch: redirects, DNS, analytics continuity, rollback criteria, and day-two priorities.

website launchgo-live checklistlaunch runbook