Tag

#growth strategy

2 pieces filed under “growth strategy”.

Growth · 12 Aug 2026 · 10 min

Community-led growth: the honest ten-year version

What a decade of building B2B communities taught us: when community is worth the commitment, formats that sustain, and measuring dark-funnel influence.

communityB2B marketingdark funnel

Growth · 8 May 2026 · 8 min

Bidding on your own name: when brand PPC pays

Should you bid on your own brand terms? The incrementality test that answers it, the economics of defensive spend, conquesting ethics, and a spreadsheet to decide.

paid searchppcbrand bidding