Tag

#community

2 pieces filed under “community”.

Growth · 12 Aug 2026 · 10 min

Community-led growth: the honest ten-year version

What a decade of building B2B communities taught us: when community is worth the commitment, formats that sustain, and measuring dark-funnel influence.

communityB2B marketingdark funnel

Case study

Quillon Games — a community platform for a two-studio indie label

A two-studio indie label trades a scattered Discord for a community hub: patch notes that rank, roadmap voting, and a moderated fan-creation gallery.