#localisation
5 pieces filed under “localisation”.
International SEO without tears: hreflang, ccTLDs and content reuse
Going international without tanking search: ccTLD vs subfolder trade-offs, hreflang that doesn't break, translations that respect local intent, staged validation.
Multi-currency storefronts without the exchange-rate lies
Display currency vs settlement currency, duties honesty at checkout, geo-prompts with consent, and the switcher that quietly inflates rates — done properly.
Locale switchers without the flag clipart
Language switchers are small UI with big politics. Where the control lives, name-in-own-language rules, hreflang interplay, script support, and when to skip it.
Naming across borders: the checks that save you later
A name that sings in Sydney can stink in Singapore. Linguistic screens, trademark classes, domain realities and the false friends that kill product names.
i18n beyond the strings file
The hard 20% of internationalisation: plural rules, dates and currency, RTL layout, locale-aware content modelling, and design tokens that change per language.