Tag
#logo design
3 pieces filed under “logo design”.
Brand · 6 Aug 2026 · 10 min
Will your logo survive your product?
Identity work gets judged at 16 pixels. Favicons, avatar crops, dark surfaces, motion restraint, and the logo-usage contract that keeps engineers on side.
logo designfaviconbrand system
Brand · 30 Sept 2025 · 9 minThe logo is dead; long live the identity system
The standalone logo died when surfaces multiplied and motion became default. What replaced it isn't a smaller logo — it's an idea designed to survive every context.
brand identitylogo designidentity systems
Brand · 23 Apr 2025 · 9 minDesign logo systems, not logos
A logo is judged at 16 pixels and on an invoice footer, not the presentation wall. How we build tiered identity systems — marks, motion, rules — that survive.
logo designbrand identitydesign systems