Tag
#product marketing
3 pieces filed under “product marketing”.
Growth · 27 Aug 2026 · 9 min
Referral loops that fit the product — not the pitch deck
Referral mechanics that match the product: incentive design, double-sided rewards, fraud resistance, timing, and why most referral programs launch a year too early.
referral programsgrowth loopsword of mouth
AI · 14 Aug 2026 · 10 minShipping 'sometimes wrong': communicating AI features
Launch copy for features that are sometimes wrong: setting accuracy expectations, changelog phrasing, support macros, and the trust maths of underpromising deliberately.
AI UXlaunch copyproduct marketing
Growth · 10 Dec 2024 · 8 minYour changelog is a marketing channel
Release notes that sell: segmented announcements, the in-product/email/SEO triple-duty, mining changelogs for case-study fodder, and cadence that signals momentum.
changelogproduct marketingcontent strategy