#research
5 pieces filed under “research”.
LLMs in the design process: acceleration with a seatbelt
How we use LLMs in the studio: synthetic drafts, copy pressure-testing, edge-case generation — and the verification rules that keep AI-assisted design honest.
Voice-of-customer mining for pages that convert
Mining sales calls and research notes for conversion copy: consent, tooling, tagging pains vs goals, verbatim headlines, and feeding it back into tests.
Designing CRO experiments you can believe
Hypothesis quality, sample-size honesty, the peeking problem, change isolation versus big-bang redesigns, and documenting learnings so your programme compounds.
Conversion copywriting: clarity beats clever
Copy is the cheapest conversion lever you own. How to build a message hierarchy from customer research, map objections, and test copy without twelve variants.
Your search box is a research department
Nobody lies to a search box. Mining internal site search — zero-results reviews, synonym dictionaries, query taxonomy — into a content roadmap that compounds.