#CRO
15 pieces filed under “CRO”.
A/B testing statistics for people who ship
Reading A/B tests honestly: minimum detectable effects, the peeking problem, novelty effects, segment traps, and the decision log that ends the arguments.
Test the words before you test the pixels
Copy-first testing: mine the message from reviews and sales calls, test value props on plain pages, stay honest with small samples. Button colours come last.
PDP design: the page that pays for everything
Product detail page anatomy for conversion: image sequence logic, buy-box hierarchy, review integration, delivery honesty, and mobile-thumb ergonomics that matter.
Checkout friction: where conversions actually die and how to find out
Checkout abandonment is diagnosed with funnels, error logs and session data — not vibes. Where conversions actually die, how to measure each death, and what to fix first.
Experimenting on pricing pages without lying
You can test framing, proof and order on a pricing page. You can't charge different visitors different prices and keep their trust. Where the line sits.
The ninety-minute heuristic review
A scored rubric for marketing pages — clarity, proof, friction, trust — and the ninety-minute format that turns an expert review into a prioritised fix list.
Reviews you earn: a third-party review strategy without the sleaze
Earning reviews where buyers actually look: timing the ask to delivered value, easy-but-unscripted asks, responding to negatives, and feeding it to positioning.
Audit first, test second: heuristic CRO that finds the free wins
Before your next A/B test, walk the funnel as a stranger. Our heuristic CRO audit method: the friction walkthrough, severity scoring, and fixes that don't need stats.
Designing CRO experiments you can believe
Hypothesis quality, sample-size honesty, the peeking problem, change isolation versus big-bang redesigns, and documenting learnings so your programme compounds.
Cart drawer or cart page? Stop guessing
The drawer-vs-page argument is a measurement problem, not a taste debate. The decision framework, drawer anatomy, cross-sell discipline and what to track.
CRO experiments worth running: a field guide to honest testing
Most test backlogs are junk drawers. How we triage CRO ideas by evidence, opportunity and traffic tier — and sequence experiments so the learnings compound.
Conversion copywriting: clarity beats clever
Copy is the cheapest conversion lever you own. How to build a message hierarchy from customer research, map objections, and test copy without twelve variants.
The checkout friction audit: 40 checks, one afternoon
Checkout is where e-commerce revenue quietly bleeds out. The forty-check audit we run before any redesign: field math, wallets, error recovery, trust.
Landing page testing: velocity over genius
A landing page experiment programme that compounds: message-match first, structural swings second, a backlog scoring model that survives meetings, and kill criteria.
Larklight: a SaaS marketing site that doubled demo bookings
A field-service SaaS rewrote its positioning, rebuilt its pricing page around honesty, and doubled demo bookings without spending a dollar more on ads.