Tag
#taxonomy
2 pieces filed under “taxonomy”.
E-commerce · 30 June 2026 · 9 min
Taxonomy is the store: e-commerce navigation done properly
E-commerce taxonomy done properly: category trees that match how customers think, mega-menu rules, facets vs filters, and search as a navigational layer.
ecommercenavigationIA
Growth · 11 Feb 2026 · 9 minName your events before you buy the analytics tool
Event naming decides whether your data answers questions in year three. The taxonomy anatomy we design before any tool evaluation: verbs, properties, screens, migration.
analyticsevent namingtaxonomy