Tag
#buying design
3 pieces filed under “buying design”.
Playbooks · 12 May 2026 · 9 min
Skip the RFP: a better way to buy creative work
RFPs select for proposal-writing, not building. A better process: a short 'request for conversations', a shortlist of three, paid discovery with two.
rfpprocurementagency selection
Playbooks · 15 May 2025 · 10 minHow to write a project brief that gets better proposals
A buyer-side playbook for briefing agencies: problem over solution, useful constraints, budget honesty, evaluation criteria, and a template you can steal.
project briefagency selectionbuying design
Playbooks · 20 Mar 2025 · 11 minChoosing an agency: signals over showreels
How to evaluate a studio beyond the deck: process evidence, who does the work, reference questions that reveal truth, and red flags in pricing.
agency selectionbuying designhiring a studio