Tag

#channel strategy

2 pieces filed under “channel strategy”.

Growth · 21 Jan 2026 · 12 min

Paid vs organic: an honest budget conversation

Paid buys speed, organic builds equity. The CAC sanity math, payback windows, and creative-testing handoffs that decide where your next marketing dollar belongs.

budgetpaid mediaSEO

E-commerce · 14 Aug 2025 · 9 min

Marketplace or your own storefront? The honest scorecard

A weighted scorecard for the marketplace-vs-storefront decision: margin, data, brand surface, discovery, ops load — and the hybrid plays that follow.

ecommercestrategymarketplaces