Tag
#strategy
3 pieces filed under “strategy”.
Playbooks · 3 Mar 2026 · 9 min
Setting goals for a redesign that aren't vibes
How to turn 'make it feel modern' into measurable redesign goals: primary metrics, kill criteria, baseline capture, and reporting that survives launch fog.
redesignmeasurementproject goals
E-commerce · 14 Aug 2025 · 9 minMarketplace or your own storefront? The honest scorecard
A weighted scorecard for the marketplace-vs-storefront decision: margin, data, brand surface, discovery, ops load — and the hybrid plays that follow.
ecommercestrategymarketplaces
E-commerce · 11 Mar 2025 · 8 minMarketplace or your own store? Run the real numbers
Marketplace or your own store? The fee maths, brand equity and data trade-offs, the hybrid plays that work, and the honest case for staying put.
ecommercestrategymarketplaces