Tag
#deliverability
3 pieces filed under “deliverability”.
Growth · 10 Feb 2026 · 9 min
Lifecycle email is a product: building programmes, not campaigns
Lifecycle email is a product, not a campaign calendar: state-based programmes, plain-text craft, deliverability engineering, and metrics beyond open rates.
lifecycle emailretentionemail design
Engineering · 5 Nov 2025 · 11 minTransactional email is a product surface: engineer it like one
SPF, DKIM and DMARC without tears, email HTML that survives Outlook, suppression lists, and why templates belong in CI — email as a product surface.
emaildeliverabilitybackend
Growth · 26 Aug 2025 · 9 minDeliverability: the email growth lever nobody watches
SPF, DKIM and DMARC in plain English, list hygiene, domain warming, engagement-based sending, and how to diagnose why you landed in the promotions tab.
email marketingdeliverabilitylifecycle