#lifecycle email
5 pieces filed under “lifecycle email”.
Back-in-stock flows: the lifecycle asset nobody funds
Notify-me is a lifecycle asset, not a plugin checkbox: micro-commitment signups, honest timing, restock emails that convert, and waitlists as demand signal.
Winback flows: the cheapest revenue you're not earning
Lapsed customers already know you, trust your checkout and cost nothing to acquire. Designing winback flows that reactivate without discount-spamming the loyal.
Lifecycle email is a product: building programmes, not campaigns
Lifecycle email is a product, not a campaign calendar: state-based programmes, plain-text craft, deliverability engineering, and metrics beyond open rates.
Summit & Still: booking UX for a yoga studio group with a calm nervous system
Five studios, one timetable, zero countdown timers. Rebuilding Summit & Still's booking around teacher loyalty, ethical intro offers and empathetic emails.
Case studyBrightmarsh: onboarding course-takers without the confetti
Onboarding for a short-course platform that trades confetti for momentum: activation up 41% with honest progress mechanics and lifecycle email that pairs.