Tag

#lifecycle

2 pieces filed under “lifecycle”.

E-commerce · 19 Feb 2026 · 9 min

Returns are a retention channel in disguise

Stop cost-centre thinking on returns. Cohort economics, the post-return lifecycle, save-rate measurement and the budget line returns deserve.

returnsretentioncustomer lifetime value

Growth · 26 Aug 2025 · 9 min

Deliverability: the email growth lever nobody watches

SPF, DKIM and DMARC in plain English, list hygiene, domain warming, engagement-based sending, and how to diagnose why you landed in the promotions tab.

email marketingdeliverabilitylifecycle