Tag
#customer lifetime value
2 pieces filed under “customer lifetime value”.
E-commerce · 15 Apr 2026 · 8 min
Loyalty programs people don't resent
Most loyalty programs are bribery with a spreadsheet. Designing points worth earning, tiers without manipulation, and proof the program changes behaviour.
loyalty programsretentionrewards UX
E-commerce · 19 Feb 2026 · 9 minReturns are a retention channel in disguise
Stop cost-centre thinking on returns. Cohort economics, the post-return lifecycle, save-rate measurement and the budget line returns deserve.
returnsretentioncustomer lifetime value