Tag
#ecommerce strategy
4 pieces filed under “ecommerce strategy”.
E-commerce · 15 Apr 2026 · 8 min
Loyalty programs people don't resent
Most loyalty programs are bribery with a spreadsheet. Designing points worth earning, tiers without manipulation, and proof the program changes behaviour.
loyalty programsretentionrewards UX
E-commerce · 5 Mar 2026 · 9 minWishlists and save-for-later: intent capture that respects the moment
A wishlist is a promise to pay attention twice. How to design anonymous saves, merge-on-login, price-drop alerts and pruning without becoming spam.
wishlistretentionemail
E-commerce · 19 Feb 2026 · 9 minReturns are a retention channel in disguise
Stop cost-centre thinking on returns. Cohort economics, the post-return lifecycle, save-rate measurement and the budget line returns deserve.
returnsretentioncustomer lifetime value
E-commerce · 14 Aug 2025 · 9 minB2B portals buyers love: quick order, CSV upload and reordering
Wholesale portals are won in the reorder flow, not the catalogue. Quick-order pads, forgiving CSV upload, standing orders, account pricing and rep handoff.
B2Bwholesaleecommerce strategy