Tag
#loyalty programs
2 pieces filed under “loyalty programs”.
E-commerce · 24 June 2026 · 10 min
Loyalty programs that don't treat customers like lab rats
The line between a loyalty program and a manipulation engine is design, not intent. An audit of the dark patterns, plus the honest maths that make one worth it.
loyalty programsdark patternsretention
E-commerce · 15 Apr 2026 · 8 minLoyalty programs people don't resent
Most loyalty programs are bribery with a spreadsheet. Designing points worth earning, tiers without manipulation, and proof the program changes behaviour.
loyalty programsretentionrewards UX