Tag
#customer trust
2 pieces filed under “customer trust”.
E-commerce · 8 Sept 2026 · 10 min
Pre-orders are a trust exercise, not a checkout variant
Pre-orders and crowdfund launches fail on expectation design, not payment plumbing. Charge timing, delay scripts and the trust ledger that carries a launch.
preorder UXproduct launchcrowdfunding
E-commerce · 24 June 2026 · 10 minLoyalty programs that don't treat customers like lab rats
The line between a loyalty program and a manipulation engine is design, not intent. An audit of the dark patterns, plus the honest maths that make one worth it.
loyalty programsdark patternsretention