#growth
5 pieces filed under “growth”.
Experiments that don't shift the layout
A/B testing without layout shift: server-side assignment, experiment flags that never leak into the DOM, metric integrity, and the true cost of visual editors.
Share cards are a growth channel
Every shared link is an ad you didn't design. Running share cards like a channel: title testing, platform caches, and measuring dark-social lift honestly.
OG images: the growth surface hiding in your metadata
Your pages are shared thousands of times, and most preview cards are a cropped hero or nothing. A system for OG images that earn the click — and how to measure it.
CRO experiments worth running: a field guide to honest testing
Most test backlogs are junk drawers. How we triage CRO ideas by evidence, opportunity and traffic tier — and sequence experiments so the learnings compound.
Activation metrics that mean something
Most activation metrics are flattering fictions. Find the behaviour that predicts retention, measure time-to-value honestly, defend it in the boardroom.