Tag

#identity

3 pieces filed under “identity”.

Brand · 20 Jan 2026 · 10 min

Modernising a heritage brand without erasing its soul

Heritage rebrands fail when they sand off the character that made the brand matter. Audit what's earned, keep-burn-build, and modernise without whitewash.

heritagerebrandbrand-strategy

Brand · 8 Apr 2025 · 9 min

Picking a brand palette is strategy wearing paint

A brand palette is a strategic decision before it is an aesthetic one. How we map competitors, treat accessibility as a creative constraint, and pick ownable colour.

colourbrand-strategyaccessibility

Case study

A brand system that grows itself

How Brassfern rebuilt Hearthbrew Coffee's identity around a generative botanical system — and handed the internal team a tool instead of a PDF.