Tag
#legal
2 pieces filed under “legal”.
Brand · 21 July 2026 · 9 min
The trademark reality check your naming process needs
The thousand-name funnel from brainstorm to survivor: linguistic screens, trademark classes, domain compromise positions, app-store collisions, graceful exits.
namingtrademarkdomains
Playbooks · 9 June 2026 · 9 minReading agency contracts: IP, liability and the licence traps
A plain-English tour of the contract clauses that matter in creative engagements: IP assignment vs licence, portfolio rights, liability caps, kill fees, warranty windows.
contractsintellectual propertyprocurement