#naming
5 pieces filed under “naming”.
The trademark reality check your naming process needs
The thousand-name funnel from brainstorm to survivor: linguistic screens, trademark classes, domain compromise positions, app-store collisions, graceful exits.
Naming a company: our process from blank page to trademark
One naming engagement, told end to end: the brief that framed it, the 340 candidates, the screening gauntlet, and how 'Meridian' survived to become the name.
Naming across borders: the checks that save you later
A name that sings in Sydney can stink in Singapore. Linguistic screens, trademark classes, domain realities and the false friends that kill product names.
Naming products and features inside a masterbrand
Not every feature deserves a name. The descriptive–invented spectrum, a naming budget against sprawl, and renaming features mid-life without confusing everyone.
Naming: our field guide from brainstorm to trademark check
Naming is a funnel, not a lightning strike. Our studio workflow: brief axes, generation volumes, screening and pronunciation tests, and committee-proof presentations.