#art direction
7 pieces filed under “art direction”.
Editorial grids on the web: rhythm, breakout, and restraint
The sequel to our editorial grid philosophy: the CSS mechanics of full-bleed breakouts, captions and pull quotes as real components, and a governance model for restraint.
A photography style without a photoshoot
No budget for a shoot? Crops, duotones, grain and a treatment matrix make any source image look on-brand. How we art-direct cheap photography.
Brand photography without the five-figure shoot
Big photography energy on a real budget: shot lists written like screenplays, a lighting language not a filter, and a library that doesn't age in six months.
Aspect-ratio systems for editorial imagery
Stop cropping at random. A small, deliberate set of aspect ratios — what each says editorially, how object-fit discipline works, and how ratios survive art direction.
Art-directing images for the responsive web
Cropping is composition. Focal-point markup, per-breakpoint aspect ratios, srcset discipline and an honest reckoning with when AI imagery serves a brand.
An illustration system is rules, not a folder of PNGs
Illustration that stays consistent after the artist leaves: principles with forbiddens, per-artist commissioning briefs, rarity budgets, and storage that survives churn.
Product photography that actually sells
Product photography that sells: shot lists per category, a consistent lighting language, scale cues that cut returns, video's real ROI, and the shoot brief.